What’s meat’s red meat with vegan burgers? The case against ‘meaty’ names for plant-primarily based mostly substitutes
“I essentially indulge in a huge area with meat substitutes. Now not in consequence of they’re substitutes, but in consequence of [their makers] are the employ of meat denominations to sell their merchandise better,” says Michael Gore, managing director of the Federation of Belgian Meat (FEBEV). Whereas plant-primarily based mostly meat substitutes indulge in lengthy …